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about the artist
Morgan Anderson, Ph.D. Morgan adores flowers & foliage. Her deep appreciation for nature, keen eye for all things beautiful, and love for education has provided her with a distinctive aesthetic and unique perspective to the field of botanical artistry. Uncommon in floristry, Morgan has a Master's degree in Horticulture from Kansas State University and a Ph.D. in Horticulture from Texas A&M University. She has been published in the peer-reviewed academic journal HortTechnology, Postharvest, Cut Flower Quarterly, and the OFA Bulletin for her research. While earning her degrees, she became passionate for teaching while instructing the HORT 210: Concepts of Floral Design course (K-State) and the HORT 203: Floral Design labs (Texas A&M). To gain a diverse floral aesthetic, Morgan studied under the designers Jennifer McGarigle of Floral Art LA , Tam Ashworth of Isari Flower Studio + Event Design, Lara DeBroux of Fiori Boulder, & Amy Bodle of Merveille Events. Morgan continued to expand her design skill sets by acquiring an Extension Specialist position with Francis Biddle International to co-create the Sun Vista Farms supermarket hand-tied bouquet division (sold in WholeFoods, Mollie Stones Markets, Jimbo's, & Andronicos). Morgan and her family moved to Scottsdale, Arizona in 2016 and renovated their home to include a floral studio. Within their residence, Morgan designs weddings and corporate events for the public and teaches private floral design classes for her clients. She plans to publish her dissertation on identifying floral design as an art form within peer-reviewed research journals. Morgan is thrilled to present the second edition of Design School with publisher Florists' Review, which she wrote and edited! The book is available for purchase on Amazon. As of 2019, Morgan began educating pupils at Arizona State University teaching the Wellness in Floral Art course within The School of Art and looks forward to developing additional floral design programs for ASU students, alumni, and affiliated K-12 students. |
about the company
The Flori.Culture's namesake stems from Morgan's higher educational background in horticulture. The simple "." spells out the company motto, a culture of all things flowers. With this company name, Morgan may pursue the many floral trajectories she envisions in her floral future. From developing botanical art and wellness coursework within higher education (nationwide?!), to designing weddings and corporate events, publishing floral design books, and maybe (someday) designing vases. And if she really dreams big, maybe a botanical art television series... maybe, just maybe.
The Flori.Culture's namesake stems from Morgan's higher educational background in horticulture. The simple "." spells out the company motto, a culture of all things flowers. With this company name, Morgan may pursue the many floral trajectories she envisions in her floral future. From developing botanical art and wellness coursework within higher education (nationwide?!), to designing weddings and corporate events, publishing floral design books, and maybe (someday) designing vases. And if she really dreams big, maybe a botanical art television series... maybe, just maybe.